We’re utterly charmed by the Flexies. They are razzle-dazzle phoenixes, rising from heaps of (allegedly) useless bits and shreds -- leather and sarees from factory waste and the plastic leftovers from India’s booming billboard advertising industry. And though they have a rough past, when you slip your hand inside the bags, it’s hard not to feel their new vibe -- luxurious, warm and innocent with a touch of naughty.
Flexies, both salty and plain-old vanilla, have a conscience but they don't preach too much. They only softly whisper that letser mantra of "let's re-use."
To bring “Sit” to life, we resuscitated a dusty orphan chair that was sitting in an old factory. She was a whisker away from permanent obscurity when we arrived with revitalising techniques and ideas. We used a traditional weaving design and went mod with electric colors that this chair never knew she had in her blood. From Sit's new body, we fashioned a mold so she could be replicated many times over. And each replica promises to carry the ghost of her past.
Piggy is no normal money bank and it's certainly no greedy pig. It silently sits on your desk, kitchen, bathroom--wherever you please--and coaxes you to feed it the extra change that's weighing you down. It's collecting those teeny weeny bits that could help you save the world (or buy a little street kid an ice cream). Remember, big results are propped up on cents and paisas.
In its previous life “Lit” was a grill that was placed on top of doors to let light through. We found it rusting away in a shed with no identity and no use: Doors like those don’t exist anymore so what was it to do? It was time to reinstate the grill to former glory by redesigning it not to let light in, but to give light out.
Adieu ol’ grill, but hello Lit, a warm-toned light that can set many a mellow mood and fill the room with fuzzy feelings.
10% of sale proceeds go to the Akshaya Patra Foundation. It is the largest NGO midday meal program in the world, that feeds nearly a million
underprivileged children in Indian schools.
